Where do you sit in the minds of your clients? Good positioning is a clear definition of who you are, why you matter and who you matter to. It differentiates you from your competition and firmly places you in a position to dominate.
How well can you communicate your value? Brand architecture documents the most important elements of your brand to create a strong narrative that connects with your target audience and can be used across all touch points.
What is required to fully activate and then optimise your brand? Brand activation is about how you will bring the company's message to life internally throughout the organisation and then externally out into the world.
What is a Brand?
It’s a question I get asked a lot. And if you don’t know the answer, it’s near on impossible to build a powerful brand that stands the test of time.
At Branded X, our definition is that a brand is the multi-level sensory experience that your company has with its customers and its people.
Because of this, we believe a company must take a holistic approach to branding.
This means not only assessing areas such as your core target customers, competition and general market positioning, but going so much deeper to establish who you are and why you matter in order to firmly place you in the hearts and minds of those who matter the most.
We assess everything from purpose to personality, to values and culture, to strategic operations and communications, to marketing and a whole lot more to create a narrative that you can use across every touch point.
Because your brand is an entity of streamline sensory points that articulate your company’s value.
And bringing that all together as a cohesive experience is what we help businesses with.
With this in mind, we have created How Great Brands Win – your step by step brand strategy blueprint – to give you some of the framework we use to develop robust brand strategy for our clients.
Our step by step brand strategy blueprint will teach you how you can unlock your brand’s full potential and become a household name no matter what stage of business you’re in.
Download your copy now for free.