What is a brand?
In order to develop a strong brand, you must first understand what one is.
Most people when they think of a brand, think of a logo or a tagline, but a good brand is so much more than that.
A brand strategy is therefore a strategic management tool that guides every aspect of your business from internal operations to external communications.
It’s comprised of four main parts:
Brand Positioning – the expression of your company’s role in the market.
Brand Architecture – the logic, the emotion and the most strategic parts of your brand identified.
Brand Messaging – your company’s core communication themes.
And lastly Brand Activation – the clear action steps required to bring your brand to life.
Who needs brand strategy?
We believe that no matter what size or state your business is in, everyone should have the tools and resources to build a strong and long-lasting brand.